At last! SEO Defined
Search engine optimization (aka SEO) is the art and science of getting a website to appear prominently in organic search engine results (SERPs – search engine results pages) when a searcher submits a query relevant to that website.
What are organic search results? In Google, they are the listings that appear [...]
Affordable Press Releases for Small Business
Want to get the word out about a new product or service you are offering? Online press releases are a great way to do this and now PRNewsWire, is offering affordable rates for small business. Now you can distribute your press releases on the PRNewsWire just like the big [...]
Email open rates not what you’d like to see? The problem may be your subject line.
Email is still one of the most cost effective and powerful ways to market your company and drive new or repeat business. The challenge is, you basically have two (2) seconds and less than fifty (50) characters to entice [...]
You get out of a project exactly what you put in…garbage in = garbage out. Here’s what I mean.
In the six years BrightWay has been creating brands, sales materials, websites and marketing copy, there have been many great projects and there have been some duds. And when a project doesn’t go right you always [...]
Want to grow your email list so you can drive more sales? Here are some new ideas I’ve gathered from my various marketing resources to help you do that.
1. Start by optimizing your most popular web pages to get people to sign up. How do you know which pages are the most popular? You [...]
Am I talking another language? What does the title of this article mean? If you are curious read on for a true story.
First we’ll start with some definitions…
PPC is pay-per-click advertising. You (or BrighWay) sets up the ads and they are displayed on the search results page (SERP) when someone types a phrase [...]
Are you getting leads from your website? Well, what good is a website if you are not getting leads from it? Many people think that adding a ‘contact Us’ or ‘Sign Up’ form is compelling enough to get visitors to give up their personal information. Here are some bright ways to entice people to interact [...]
I attended a search marketing seminar last week from a company called HubSpot and they shared an interesting, FREE tool that shows you how well your website is doing in terms of the aspects needed to drive leads from the web.
To check out this exciting new tool just visit: http://marketing.grader.com/
Type [...]
If you plan to start an email marketing campaign, or you already have one and you collect emails from a form on your website, here is a great tool to check the validity of the email addresses before you send. Why do I need to do this?
Most ESP’s (email service providers) such as Constant [...]
Getting noticed by spiders, robots and crawlers (ewwww!)
Even though the thought of spiders and creepy crawlers might cause trepidation for some, when it comes to search marketing, spiders, robots and crawlers are your friends! You want to go out of your way to attract them. Here’s why…
What is a crawler?
For the sake [...]
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