Want to grow your email list so you can drive more sales? Here are some new ideas I’ve gathered from my various marketing resources to help you do that.
1. Start by optimizing your most popular web pages to get people to sign up. How do you know which pages are the most popular? You [...]
Am I talking another language? What does the title of this article mean? If you are curious read on for a true story.
First we’ll start with some definitions…
PPC is pay-per-click advertising. You (or BrighWay) sets up the ads and they are displayed on the search results page (SERP) when someone types a phrase [...]
Are you getting leads from your website? Well, what good is a website if you are not getting leads from it? Many people think that adding a ‘contact Us’ or ‘Sign Up’ form is compelling enough to get visitors to give up their personal information. Here are some bright ways to entice people to interact [...]
I attended a search marketing seminar last week from a company called HubSpot and they shared an interesting, FREE tool that shows you how well your website is doing in terms of the aspects needed to drive leads from the web.
To check out this exciting new tool just visit: http://marketing.grader.com/
Type [...]
If you plan to start an email marketing campaign, or you already have one and you collect emails from a form on your website, here is a great tool to check the validity of the email addresses before you send. Why do I need to do this?
Most ESP’s (email service providers) such as Constant [...]
Getting noticed by spiders, robots and crawlers (ewwww!)
Even though the thought of spiders and creepy crawlers might cause trepidation for some, when it comes to search marketing, spiders, robots and crawlers are your friends! You want to go out of your way to attract them. Here’s why…
What is a crawler?
For the sake [...]
E-Newsletters, or e-zines, are a great marketing tool for any business and a fantastic way to educate prospects on what you offer while positioning your expertise and including offers that invite response.
A well-crafted newsletter not only provides useful information to subscribers on a consistent basis, but it is also a valuable marketing tool that [...]
As you plan your marketing strategies for the coming year, this article covers some savvy ways to save money. Granted, the best money saving techniques aren’t as obvious or as easy as they seem, but these techniques, if implemented brightly, can really work.
Read on for the top 10 ways to save and enjoy!
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Improve Your Website by Removing These
Your website is competing with 1,000s of others out there – and visitors are fickle – apt to click off at the slightest inconvenience. Here is list of items you should delete as soon as possible from your site and the reasons why…
Complicated animation. Animations that don’t [...]
Three Ways to Thank Your Loyal Customers
“Unless you were raised by wolves in the wild,” writes Karen Talavera in an article at MarketingProfs, “at some point you learned that it is polite to say thank you. It’s not merely proper etiquette; it’s just downright considerate and gracious.”
Customers need to know you’re grateful for [...]
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