From the monthly archives: February 2012
You get out of a project exactly what you put in…garbage in = garbage out. Here’s what I mean.
In the six years BrightWay has been creating brands, sales materials, websites and marketing copy, there have been many great projects and there have been some duds. And when a project doesn’t go right you always [...]
Want to grow your email list so you can drive more sales? Here are some new ideas I’ve gathered from my various marketing resources to help you do that.
1. Start by optimizing your most popular web pages to get people to sign up. How do you know which pages are the most popular? You [...]
Am I talking another language? What does the title of this article mean? If you are curious read on for a true story.
First we’ll start with some definitions…
PPC is pay-per-click advertising. You (or BrighWay) sets up the ads and they are displayed on the search results page (SERP) when someone types a phrase [...]
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