Email open rates not what you’d like to see? The problem may be your subject line.

Email is still one of the most cost effective and powerful ways to market your company and drive new or repeat business.  The challenge is, you basically have two (2) seconds and less than fifty (50) characters to entice [...]

Want to grow your email list so you can drive more sales?  Here are some new ideas I’ve gathered from my various marketing resources to help  you do that.

1. Start by optimizing your most popular web pages to get people to sign up.  How do you know which pages are the most popular?  You [...]

If you plan to start an email marketing campaign, or you already have one and you collect emails from a form on your website, here is a great tool to check the validity of the email addresses before you send. Why do I need to do this?

Most ESP’s (email service providers) such as Constant [...]

E-Newsletters, or e-zines, are a great marketing tool for any business and a fantastic way to educate prospects on what you offer while positioning your expertise and including offers that invite response.

A well-crafted newsletter not only provides useful information to subscribers on a consistent basis, but it is also a valuable marketing tool that [...]