Affordable Press Releases for Small Business

Want to get the word out about a new product or service you are offering?  Online press releases are a great way to do this and now PRNewsWire, is offering affordable rates for small business.  Now you can distribute your press releases on the PRNewsWire just like the big [...]

You get out of a project exactly what you put in…garbage in = garbage out.  Here’s what I mean.

In the six years BrightWay has been creating brands, sales materials, websites and marketing copy, there have been many great projects and there have been some duds.  And when a project doesn’t go right you always [...]

As you plan your marketing strategies for the coming year, this article covers some savvy ways to save money.  Granted, the best money saving techniques aren’t as obvious or as easy as they seem, but these techniques, if implemented brightly, can really work.

Read on for the top 10 ways to save and enjoy!

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Three Ways to Thank Your Loyal Customers

“Unless you were raised by wolves in the wild,” writes Karen Talavera in an article at MarketingProfs, “at some point you learned that it is polite to say thank you. It’s not merely proper etiquette; it’s just downright considerate and gracious.”

Customers need to know you’re grateful for [...]