Specialists in SEO for Small Business
What good is a website if it doesn’t get found?
Does it still make a noise? (sort of like that tree in the forest…) The answer, of course, is NO. People must be able to find you in order to buy from you.
In today’s competitive market, small business owners need to have a website that renders well on smartphones and ‘gets found’! For a small business, Search Engine Optimization (aka SEO) is no longer an option, it is a must have in order to compete.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of structuring and editing the web pages so as to increase the likelihood of ranking page one (1) in the search results for your targeted phrases and geography. The higher a website ranks in the results of a natural search, the greater the chance the website will be visited by potential customers. Most people never go past page one, so ranking on page one for your targeted phrases is pure gold.
What’s Important to Know About SEO?
Clients often ask to rank page one for a single word, like “contractor” or “blinds”, but this is not what you really want to do. Here’s why…
- The phrase is too general. You have no way of knowing what the person is really searching for. Are they looking for a sewer contractor? Pool contractor? What? So even if you do rank page one for this word, you won’t get a visit to your site if that is not what the person is looking for. Why pay for SEO if you won’t get a visit to your site? What you want is to rank page one for search phrases that indicate that the person is ready to buy. This is the BrightWay to SEO.
- The phrase is too general. You have no way of knowing where in the ‘buying cycle’ your searcher is. Do they just want to know what it is? Are they trying to learn more about it? Are they researching options? Or are they ready to buy? Ranking page one (1) for a phrase like “find pool contractor in Michigan” is much more likely to bring a buyer to your website. You want to pay for SEO services focused on bringing you prospects that are ready to buy! This is the BrightWay to SEO.
- The phrase is too competitive. Notwithstanding the 2 reasons listed above, you will have much more competition for a one word phrase then you would for a very specific phrase that indicates buying intent, like “find pool contractor in Michigan”. There are millions of pages that would be returned in a search result for ‘contactor’, so it is much harder to show up on page one.
The Bottom Line…
You want to pay for SEO services that get you on page one (1) for the phrases that bring potential buyers to your website. This is the BrightWay to SEO!
SEO is Complicated and Ever Changing
Most Michigan small business owners are not aware that search engines such as Google, Yahoo! and Bing use over 220 factors to determine where a web page ranks in the search results. It is not easy to rank page one, but BrightWay has figured out a few proven methods that consistently work and we can prove it. (View SEO Ranking Results of BrightWay Clients)
And to top it off, the search engines continually change how they rank websites based on the 220+ factors! Last year Google tweaked their search algorithm over 180 times! Not all changes have negative effects, but sometimes a change may effect your rankings so you need a professional to stay on top of it for you.
This is why BrightWay offers affordable SEO packages for monthly advertising and SEO services that get you one page one and keep you on page one for at least 20 phrases in the top 3 search engines; Google, Yahoo! and Bing.
Contact BrightWay today to discuss which program is right for you.