Search Engine Optimization Services
Search engine optimization (SEO) is one of the most profitable marketing investments you can make, because once you are ranking at the top of the search engines, the traffic is free. BrightWay SEO services are designed to help you generate more traffic, leads and customers from the search engines, every month.
BrightWay offers search engine optimization services that consist of two phases; SEO Startup and Ongoing SEO Optimization. Our service levels vary according to the digital marketing package you select or the custom proposal we create for you.
It is important to note that achieving top rankings in the search engines for your products and/or services takes thoughtful planning and time. This is not an instant, overnight endeavor.
Once you request our services, we’ll conduct an SEO Assessment of your web footprint and contact you to discuss your objectives and expectations. If we determine this is a good fit, and you decide to move forward with BrightWay SEO services, here are the services we will provide.
Phase 1 - SEO Start-Up
The SEO Start-Up is where we gather information and lay the foundation for the SEO work to get your website ranking in Google. This phase is typically completed during months 1 and 2.
For this phase we focus on identifying the right SEO strategy for your market and your budget. This includes identifying your best keyword opportunities, analyzing your website and your competitors, and formulating a go-to plan we can implement over time to move you up the ranks for your target phrases and geography.
Here are the main steps we take during the SEO Start-Up phase.
Step 1. Project Start Meeting
By phone or in person, we meet to gather the necessary information to implement your SEO services. This includes identifying your business objectives, and getting the company and technical information needed to do the work.
Step 2. SEO Analytics & Tracking
We set up analytics and tracking systems so we can measure your SEO rankings, traffic and conversions. We’ll ensure that Google Analytics is properly set up so we can track traffic, top pages, top search phrases, and lead conversions.
Step 3. Keyword & Competitor Research
Next, we conduct keyword research to identify the best search phrases (aka keywords) for your website. We also research your online competitors (companies who rank for your target phrases in your target geography) to determine what we’ll need to do to outrank them.
Step 4. Website Technical Audit
BrightWay will review the technical aspects of your website looking for factors that influence SEO such as structure, indexing, missing links, mobile friendliness, website speed, duplicate content, duplicate or missing tags, sitemaps, etc.
Step 5. SEO Strategy
Next, BrightWay will determine the tasks necessary to outrank your competition. These could include altering your pages, navigation, adding lead forms, writing SEO copy and internal SEO tags. If you’re focused on attracting a local audience, we’ll also plan edits to your local business profiles, including your Google My Business page.
Step 6. Begin Implementation
Then we begin implementing your SEO strategy, making the necessary changes to your website, and setting up your ads, dashboard and monthly reports. Note: we always run ads with our SEO programs to get you on page one in hours and gather the valuable market intelligence they provide.
Phase II - Ongoing SEO Mainenance
During Phase I, we focused on research, strategy and starting the work of fixing technical issues and optimizing the priority pages of your website for relevant keywords. Next, we continue the SEO work building out pages, monitoring ads and analytics and improving page content and conversion.
Here are the types of work we typically complete as part of ongoing SEO management:
On-Page SEO Optimization
After the initial SEO optimization of your priority website pages, we continue this work by reviewing ad and website performance and making improvements to your core pages (home, services, products). We also may add additional SEO optimized page copy and/or new pages targeting specific cities. The longer you continue the service, the more we SEO juice can add to your website!
In addition to growing traffic, we can also help improve lead conversions. These are website visitors who contact you or purchase your products/services). We improve conversions from SEO by strengthening the call-to-action on pages, and providing the information the prospect needs to feel comfortable contacting you.
Ongoing SEO Audits
After the SEO Tune-Up, we will continue to audit your website to ensure there are no issues preventing your website from ranking in Google. Depending on the level of your SEO program, we will audit every 3 or 6 months after your program start.
Monthly SEO Tracking, Reporting & Analysis
BrightWay provides graphical, easy to understand monthly performance reports direct to your email inbox. Your reports make it easy to track website traffic, visits by devices, top pages, top search phrases, ad performance and more. Reports will be customized to your business objectives.
Ready to get started?