When it comes to search marketing, if you are going to spend the money, all that matters is RESULTS. With a quota carrying sales background, BrightWay knows the importance of delivering results. Using an SEO process that has been refined over years of diligent study, continuing education, and work with local clients, BrightWay has a established a methodology that has not failed to generate revenue results for our clients. After all... it don't mean a thing if that cash register doesn't ring!
The Proof is in the Puddin'
There are many factors influencing when and where your business will be able to rank online. It's about the size and competiveness of your market, your website, your budget, and the right strategies to get on the front pages for your targeted audience and search phrases. Below are some results BrightWay has delivered for our long term clients. (Owning page one takes time and is dependent on several SEO factors.)
Actual Client Results
Local Facilities Management Company targeting Michigan
Sign Company targeting Troy, Michigan
Law Firm targeting Howell, Livingston County
Sewer Repair Company targeting Southeast Michigan
There are many factors that affect SEO success and pricing. How competitive is your industry? How many competitors are in the areas you serve (aka target market)? How many people search for your product or service in your target market? What is the state of your website? How large is It? Is the site structured for SEO? Are you zeroing in on the right keywords? How much keyword-rich content does the site hold? How many technical SEO issues does the site have? How many links and referring domains are pointing to the website? Is the business listed accurately on local listing sites? On relevant business directories? The list goes on and on...in other words, how much work is it going to take to improve your website ranking and generate sales leads?
Then there are the search engines...they change all the time in an effort to improve results for searchers. This can have unpredictable consequences for a local business, which is why continuing programs work best. SEO takes regular care and feeding, a commitment of time and money you need to be prepared for.
There is also the consideration of ROI, investment return. For businesses where customers return again and again for services, SEO can really pay off, because once you get a new customer, they continue to generate revenue for you. If your business sells big ticket items, like entire landscaping jobs, inground pools, or diamond jewelry, 1 or 2 customers can pay for an entire year of SEO marketing. Understanding the average long term value of your customer will help quantify the potential investment returns for you.
Making SEO a Worthwhile Investment
While many companies think SEO is about increasing page rank and traffic, more importantly its about:
- Your Market - The number of searches for what you sell in your target geography
- Your Competition - What you have to do/spend to outrank them
- Profit Margin - How many leads from the web do you need to cover the costs? Generate a profit?
- Process - Once you get the leads, do you have a process to turn those leads into paying customers?
- Commitment - Are you ready to sit tight and let the program work (most clients see results in 3-6 months but our long term clients make $10,000s in annual revenues)
The bottom line: The value of SEO varies from business to business and has many dependencies.
If you'd like an honest assessment of your SEO market opportunity, contact BrightWay for a FREE SEO ANALYSIS. We'll analyze your website, your target market, your competition and share the data with you along with estimated costs and potential results. Then you can make an informed decision on whether a search marketing program is right for your company.