Internet Marketing Success is a 2 step process…
Step 1 : Build a Website that Converts Visitors to Potential Buyers
Sept 2: Advertise it!
Why Advertise My Website?
Ads Will Get You On Page One Within Hours!
Most people search using Google. In fact, Google owns over 80% of the search market. Internet advertising with Google can get your company on page one (1) within hours. And if the ads are written properly, and the right keywords are selected, Google Internet advertising can generate a very positive return for your company. However, if the ad campaign(s) are not set up properly, they can cost you $1,000s with little or no results.
True Story: After spending almost $6,000 this personal training studio was getting ZERO leads from the web and spending $600+ a month on Google ads. Frantic, the owner called for help. The ad agency he hired did not set up his account properly and he was paying for clicks that were not related to his business or local demographic. BrightWay fixed the ads, re-designed and re-branded his website and in the first month he achieved a 400% investment return!
Why Include Ads in Your SEO Campaigns?
BrightWay includes Google Internet ads in our SEO service packages. Why? Because each web page can only be optimized for 3-5 search phrases…but when we set up an ad campaign, we can select 100+ phrases and see what people actually type when looking for the products or services you sell.
As part of your ad campaign, we monitor results weekly and build what we learn back into your website to improve results.
True Story: After being online for 6 months this retailer hardly sold anything. They called BrightWay and wanted to target what they sold…’women’s workout wear’, ‘women’s fitness wear’. No problem! We set up an ad campaign and added over 100 phrases. Much to our mutual surprise we learned that ‘yoga wear’ and ‘yoga pants’ were 20x more popular than the SEO phrases we were targeting! Yikes! We quickly restructured and re-optimized the site around ‘yoga wear’ and ‘yoga pants’. The first month we did this, the client received $10,000 in sales! Making them our poster child for the value of Internet advertising.
The BrightWay Advertising Difference
- A Documented process so nothing is missed
- Selection of search phrases that indicate intent to act – “roofing company” instead of “metal roof”
- We advertise 100s of phrases so we learn what people really type
- We monitor ads weekly to stay on budget and make improvements
- Expert ad copy writing and design of landing pages to turn clicks into sales or leads.
- Integration with Google Analytics and Webmaster Tools
- Monthly performance reporting so you can track progress
Since 2009 BrightWay has been creating online advertising campaigns that generate business for our clients.
Contact us today to discuss what we need to do to advertise your website and turn it into a virtual selling partner for your small business.