With the continually changing search algorithm results from Google, and other search engines, BrightWay is no longer providing our SEO customers with ranking reports. To learn more about the changes and why they affect ranking, visit this article “Why SEO Rank Checking Tools Are Useless (And What to Use Instead)”
What’s more important than tracking ranking (where you appear in the search results page), is tracking what keywords result in website visits, what visitors do on your site, and whether or not they contact you (convert).
Keywords that Result in Web Visits
Tracking which keywords result in web page visits lets us know how well our SEO optimization efforts are working. This also provides valuable marketing intelligence into what people are searching for; clues as to what your customers really want. Are most visitors arriving for 1 or 2 of your offerings but not the others? Then you might want to expand these and we might need to beef up SEO efforts and advertising for the other offerings. Advertising not only drives visits, but give us valuable information into what your target market is searching for.
What Visitors Do On Your Website
Are they arriving and leaving 30 seconds later? Are they spending time on your landing page, looking at other pages, and then converting? Analysis of visitor behavior provides valuable clues as to how well your website is working as a marketing and selling tool, and what needs to be fixed.
Visitor Conversion Rate
Once people get to your website are they taking action to contact you? This could be viewing your contact page, clicking on your call now button, or filling out a form. These are all “conversions” that BrightWay sets up and tracks for our SEO clients.
Remember: the job of marketing is to generate leads. When you market your company online with BrightWay, we cover all the bases to help you get leads. After all…Getting leads from your website is Job #1 for us.
Data Analysis & Performance Reporting
Regularly analyzing website and ad performance data allows us to make the necessary adjustments to get maximum results from your Internet marketing efforts. BrightWay provides monthly website performance reports to all our clients, so they can see how their Internet marketing programs are working.
So if you’d like to know how your website SEO is performing, please contact us for a FREE assessment and proposal.