• Website Design & Build
  • Usability / Lead Optimization
  • Wordpress Development
  • Content / Brand Messaging
  • Design to Code (PSD to HTML/Wordpress/PHP)
  • SEO Optimization

Welcome!Photo of Charlene McMillan - Web Designer

My name is Charlene and I am a sales and marketing professional, and owner of BrightWay Marketing.

Since 2005, BrightWay has been creating a web presence for clients in Michigan and across the country. I invite you to view these pages, specifically the web design portfolio and the development process to understand how we deliver results to clients.

With years of experience designing websites and creating compelling content for companies large and small, I welcome the opportunity to put my skills to work for you.

My personal mission is to be viewed as a trusted marketing partner; a valuable member of your team, working with you to create a brilliant Internet presence that drives sales leads.

Why Choose BrightWay

Technology skills. Programming experience that includied writing device drivers in 'C'. I understand technology and how to leverage it to generate leads for your business.

Sales skills. 12+ years direct IT sales with $2M annual quota. I know how to uncover the buying motivators, and create content to drive response.

Design skills. With an artistic eye and a fresh perspective for every project, clients say I provide agency quality work.

Process. I use a process for every project; a written methodology that ensures nothing is missed and delivery meets your deadline, goals and expectations.

Strategic partner. Much more than a web designer or code slinger, I'm a "geek" with a sales bone; focused on creating websites that produce leads. Then, it's up to you to close them!